Amazon users can now use their log in detail on Souq.com

Amazon, the US online retailer, have said that its users are now able to login to Dubai-based Souq.com using their Amazon account details.

The sign-in facility came after Amazon announced acquisition of Souq.com in March.

The login feature, which is available both for web and mobile apps, will share user details such as name, email address, and US post code with Souq.

Users who have an Amazon account and an existing Souq account with the same email address are being asked to merge their accounts.

In its US Securities and Exchange Commission filing, Amazon said it is likely to close the deal this year. The value of the deal has not been disclosed.

Since Amazon’s expansion into the region with its acquisition of Souq.com, it looks like the Middle East is on the cusp of a major e-commerce growth spurt, according to a new report from CBRE.

Research by property advisor CBRE said that online shopping in the Middle East is rapidly evolving and has grown drastically over the last decade. With a dynamic, young population and one of the highest global per capita internet penetration levels, the online spending potential is quickly emerging as one of the highest in the world, said CBRE.

It added that the growth of e-commerce in the region is complimenting bricks and mortar stores and aiding the physical shopping experience for consumers.

Dubai ranks number three in the world in terms of new market entrants, welcoming 59 new brands in 2016, with 32% of these new entrants being specialist retailers, many of which were athletic-leisure brands such as Under Armour, Jordan, New Balance and GapFit said CBRE in its report.

Dubai also retained second position for international retailer representation for the sixth consecutive year, closely behind London which retained the number one position. With high occupancy levels in major retail hubs and many malls approaching full capacity, Dubai’s overall retail sector remained resilient in 2016, the report noted.Doha rose six places in the new entrants’ ranking, with 58 new brands establishing themselves in 2016 compared with 29 in 2015, the report said, adding that the Qatari capital has transformed its retail market in the past few years with the development of many large-scale malls.

Globally, the report revealed that Hong Kong retained its position as the top target market for new entrants in 2016 with 87 new entrants, followed by London in second place with 65 new entrants.

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