Mohammed bin Rashid Al Maktoum Charitable Establishment contributes Dhs 20 million to the 'Edge of Life' campaign to rescue five million children from hunger.
The contribution was made under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai, Deputy Chairman of The Executive Council of Dubai and Supreme Chairman of the Mohammed bin Rashid Al Maktoum Charitable Establishment.
Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the campaign aims to raise a minimum of Dhs 1 billion to fight childhood hunger worldwide.
The Edge of Life campaign to rescue five million children from hunger is organised in partnership with UNICEF, Save the Children, the Children's Investment Fund Foundation (CIFF) and Action Against Hunger.
The campaign places special focus on children facing the threat of hunger in the world’s most vulnerable communities, with statistics showing that five children under the age of five die of malnutrition and hunger around the world every minute.
Here's how you can contribute:
- Website: www.edgeoflife.ae
- SMS: One-time donations can be made by sending the word “LIFE” to dedicated du and e& numbers as follows: SMS to 1034 to donate Dhs 10, to 1035 to donate Dhs 50, to 1036 to donate Dhs 100, and to 1038 to donate Dhs 500.
- Bank transfers: Direct bank transfers made to the campaign’s official Emirates Islamic Bank account number (IBAN: AE940340003708472909222)
- Dedicated call centre: Call on the toll-free number 8004999, available daily from 10am to 5pm
- DubaiNow app: Contributions can be made under the 'Donations' tab
- YallaGive.com: Contributions can be made under the 'Donations' tab
- Donations can be made via the Dubai community contributions platform - www.jood.ae - by launching mini-campaigns to encourage more people to join in