Dubai’s Al Khail Metro Station, next to American University Dubai and Emirates Golf Club and between the Dubai Internet City and Sobha Realty (Dubai Marina) Metro Stations, will officially be renamed Al Fardan Exchange Metro Station under a new agreement between Dubai's Road and Transports Authority (RTA) and Al Fardan Exchange, a prominent financial services company. This partnership underscores Dubai’s commitment to public-private collaborations, allowing brands to enhance their presence in high-footfall metro locations.
Under this agreement, Al Fardan Exchange will benefit from exclusive branding across the station, with digital and smart technology integrations to enhance customer engagement.
Al Fardan Exchange will gain prominent brand visibility at one of Dubai Metro’s busiest stations and commuters are also expected to benefit from their advance digital solutions and interactive services within Dubai Metro's smart network.
Starting from April until the end of June, RTA will change the name of metro stations on all signs outside and inside stations, on digital systems and apps and also on Dubai Metro announcements.