Leading international sportswear retailer JD Sports, has opened its first flagship store in the MENA region at The Dubai Mall. The new store, opened on 8 November covering 5,478 square feet, and showcases an extensive range of premium sportswear, footwear, and lifestyle apparel from top global brands like adidas, Nike, Puma, Asics, and New Balance.
Speaking exclusively to Connector at the opening, Chris Rowan, JD Sports International Franchise Director, explained the groups ambitions with partner GMG Sports, a division of Dubai based retailer and distributor Gulf Marketing Group, which include opening up to 50 stores in the region over the next 3 years, with a second Dubai store opening in Mirdiff City Centre in a couple of months time. Chris Rowan said that UAE customers can expect to see a wide range of products, from around 45 different brands for men, 35 for women and 45 for children, with up to 60% being exclusive to JD Sports.
To celebrate the grand opening, JD Sports is offering a host of exclusive promotions and limited-edition products. A standout feature will be the pre-launch sale of the adidas Aruku sneakers, an ultra-stylish, performance-inspired design that won’t officially release until 2025. However, a very limited number of these highly sought-after shoes will be available for purchase at The Dubai Mall store on 8 November, on a first-come, first-served basis.
In addition, Nike fans will have the opportunity to take advantage of free footwear customisation with any Nike footwear purchase made on Saturday, 9 November (5pm to 9pm) and Sunday, 10 November (3pm to 7pm). JD Sports will also offer the first 100 customers, special gifts with purchases from brands such as New Balance, Under Armour, and Crep Protect.
JD Sports is locate on the second floor of The Dubai Mall, next to Reel Cinemas.
