Dubai’s Roads and Transport Authority (RTA) has announced that Mashreq Metro Station will be renamed as InsuranceMarket Metro Station. This change is part of a 10-year naming rights agreement with InsuranceMarket, the UAE's largest insurance platform, which has been serving the country since 1995.
Located on the Red Line between the Mall of The Emirates and Dubai Internet City Metro Stations, the rebranded InsuranceMarket Metro Station is prominently situated on Sheikh Zayed Road.
Abdul Mohsen Ibrahim Kalbat, CEO of the Rail Agency at RTA said, "The Emirate of Dubai provides an excellent platform for major companies and entrepreneurs to showcase and promote their brands and Dubai Metro stations offer a unique and advanced advertising opportunity for companies and investors in the UAE and the region. Here, they can market their products, services, and solutions across various economic and commercial sectors. This aligns with their goals to enhance global competitiveness, grow their businesses in Dubai and the UAE, and expand into international markets."
Avinash Babur, Founder and CEO of InsuranceMarket, expressed his appreciation for the awarding of the Metro Station naming rights, noting that having one of Dubai's iconic Metro Stations dedicated to InsuranceMarket is a significant milestone in the organisation’s journey.
Dubai's Mashreq Bank previously held the naming rights for the station from 2020, after taking over from Sharaf DG, an online shopping provider. The station will now be rebranded as InsuranceMarket Metro Station.
From September to November 2024, RTA will update the station's name on external and internal signage, as well as on directional signs both indoors and outdoors. The new name will also be reflected in RTA’s smart systems, public transport apps, and onboard audio announcements. RTA advises metro users to be aware of this change.