The Ministry of Human Resources and Emiratisation (MoHRE) has collaborated with du to launch a Happiness SIM for blue-collar workers at nominal prices. To enhance connectivity for blue-collar workers, the SIM can be availed by visiting business service centres and guidance centres or using MoHRE’s online services to issue or renew work contracts.
The partnership between MoHRE and du highlights a reinforced dedication to the blue-collar workforce in the UAE. Furthermore, this partnership not only emphasises the significance of effective communication but also showcases MoHRE and du's commitment to continually innovate and enhance the offerings for the betterment of their customers.
Now, when it comes to the Happiness SIM, it has 6-months of free data and low rates on international calls to remain connected with their families back home. Besides this, blue-collar workers using the sim card will also receive vital notifications from MoHRE.
The launch of Happiness SIM marks a significant milestone for MoHRE and du, and on this, Her Excellency Ayesha Belharfia, MoHRE’s Acting Undersecretary for Emiratisation Affairs and Assistant Undersecretary for Labour Affairs said, "We are excited about this partnership with du, as it aligns with our mission to enhance the welfare of blue-collar workers in the country. By providing them with affordable and reliable connectivity, we are enabling them to stay connected with their loved ones and access essential services.”
The Happiness SIM aims to cater to the telecom needs of blue-collar workers and on this, Fahad Al Hassawi, CEO of du, said: "We understand the importance for workers in the UAE, especially blue-collar workers, to stay connected with their families and friends. With the launch of Happiness SIM, we aim to provide tailored solutions that offer both connectivity and affordability to welcome the new blue-collar workers coming to the UAE and enhance the experience of our existing customers. Our goal is to make their lives easier and more connected, while helping them save money for their families back home."