Passengers travelling onboard Emirates Airline will be able to preorder their meals, to ensure they get their preferred choice every time they travel.
The hot main meal can be selected 14 days to 24 hours before the flight, and also helps to reduce food wastage.
The initiative will be available from 25 July for Business Class passengers, on flights from Dubai to Heathrow, Gatwick and Stansted.
The meal can be selected via the Emirates website or app, and passengers can also pre-order special meals in advance.
Through a custom-built application onboard, the cabin crew will be able to view the dish the passenger picked and serve them accordingly.
The initiative will be added to more routes after feedback is received from the initial roll-out.