Brand Dubai, the creative counterpart of the Government of Dubai Media Office, has unveiled a 200-metre-long 3D artwork.
The initiative is a collaboration between Brand Dubai and Dubai Holding.
The billboard is a part of the Jumeira Project, which was launched in 2018, in order to transform the area into a social and cultural hub.
The artwork, created by 3D international artist Juandres Vera, features a paint brush creating long strokes of sea waves with surfers surfing.
Nehal Badri, Director of Brand Dubai said, “Brand Dubai is pleased to partner with Dubai Holding to offer an exciting new public art experience in the city that will help enhance Dubai’s urban environment and highlight the city’s thriving creative culture. This project is in line with the vision of Vice President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum to transform Dubai into an open-air museum. Through the campaign, we have been committed to enhancing Dubai’s position as an incubator for creativity through several projects that highlight Jumeira’s unique character as a bridge between the city’s past and present.”