The National Media Council (NMC) announced on Wednesday that social media influencers and firms need to take their permission for running commercial advertisements on social media.
In a circular issued by the NMC, those carrying out advertising activities are required to obtain a prior license from the NMC.
According to the guidelines for electronic advertisement on social media, advertisements cannot be vague, ambiguous or unclear, and need to incorporate the use of clear and non-confusing language.
The guidelines also prohibit false or misleading claims, the use of falsified images, exaggeration of the product or service being advertised as well as creating confusion with other names, products or activities.
Additionally, health product advertisements need to be approved by the Ministry of Health and Prevention (MoHAP). All information in the ads about health and pharmaceutical products must be correct with no errors in the names or specifications of the products.
Firms and individuals that do not comply with the advertising rules will be fined.
The guidelines for electronic advertisements on social media are in implementation of regulations issued in 2017 by the UAE Cabinet.