In a new bid to raise awareness among UAE consumers and service recipients, the Federal Tax Authority (FTA) has said that the final prices for promotional offers must include the 5 percent Value Added Tax (VAT).
The VAT must be calculated as included in the new price after the reduction on the sale price by the sales outlets or service providers. The FTA said that the discounts on regular sales prices, during seasonal discounts and "buy one get one free" promotions, VAT must be included in the final amount to be paid by the consumers to the sales outlets.