In the presence of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Sobha Realty, the real estate company, has announced a landmark Dhs 500 million contribution to establish an endowment dedicated to supporting the Arab Reading Challenge.
All the proceeds from this endowment will be directed toward expanding the Arab Reading Challenge’s programmes, from reading competitions and cultural projects to Arabic-language preservation and youth education initiatives.
The contribution also enhances the mission of Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI), the philanthropic organisation behind the Arab Reading Challenge, to empower new generations to carry forward the Arab civilisation through educational and cultural empowerment. Sobha Realty's partnership with MBRGI therefore supports the wider academic and professional ambitions of Arab youth, especially those who wish to pursue knowledge in sciences and arts. To learn more about Arab Reading Challenge, how it works and how one can register, visit their official website.
PNC Menon, Founder and Chairman of Sobha Realty said, “We are excited to be among the contributors to the Arab Reading Challenge initiative, helping it achieve its noble goal of nurturing educated, informed generations who recognise that acquiring knowledge is essential to academic and life success".
Launched by His Highness Sheikh Mohammed in 2015, the Arab Reading Challenge has become the world’s largest Arabic-language reading initiative, inspiring millions of students to cultivate a love of reading and deepen their connection to the Arabic language.
To date, the challenge has engaged more than 163 million students from over 50 countries, reflecting the UAE’s commitment to knowledge, language and cultural growth across the Arab world.
The announcement of the endowment came during the ceremony celebrating the 2025 Arab Reading Champion, which was won by Tunisian twins Bisan and Baylasan Kouka.