Amazon has entered the UAE’s booming quick-commerce sector with the launch of Amazon Now, a 15-minute delivery service offering everything from groceries to electronics. The move marks the tech giant’s bold step into a market already buzzing with rapid delivery platforms reshaping consumer habits across the Emirates.
Available to all Amazon.ae customers across UAE, Amazon Now promises delivery within 15 minutes, with some orders reportedly arriving in just six minutes. The service runs 24/7, covering essentials such as fresh produce, beauty products, fashion accessories, baby care and more. Amazon Prime members enjoy free delivery on orders over Dhs 25. For more details visit, Amazon's website.
Amazon is achieving these speeds through a network of small, tech-enabled warehouses strategically located in residential areas. By keeping high-demand items close to customers, the company aims to cut delivery times, while also lowering traffic congestion.
The launch adds a new dimension to the UAE’s increasingly competitive delivery ecosystem. Noon Minutes continues to push boundaries on short delivery times. Meanwhile, Careem Quik has recently gained attention for offering popular treats such as FIX's 'Original Dubai Chocolate' exclusively through their platform. Emerging platforms in food delivery like Keeta, which launched recently, have also been gaining momentum in the country.