Are you passionate about cars, engines, and the thrill of new specifications? Moreover, are you planning to purchase a super car? If so, we have exciting news for you! Alex Hirschi, also known as Supercar Blondie, the world's foremost automotive entertainer, has introduced a new global digital car auction platform called SBX Cars. Co-founded with her husband Nik Hirschi, SBX Cars is the premier destination for classic cars, hypercars, supercars, and unique vehicles.
SBX Cars has already secured over $100 million worth of consignments in the pre-launch phase. Launched on 2 April, the platform showcases exclusive offerings such as the world's first Mercedes–AMG One and the prototype of the Hyperion XP-1, among other remarkable lots. Additionally, the auction will present rare items such as one of three La Ferrari prototypes, Tyde's pioneering hydrofoiling electric glass yacht designed by BMW, and the Tesla Cybertruck, available without reserve.
The auction presents not only a Lamborghini Veneno Roadster, one of only nine ever produced, but also a Lamborghini Veneno Coupe, one of just three ever made. Beyond these exceptional hypercars, the highlight of the launch is a renowned collection of authentic John Player Special racing cars from the Lotus F1 team of the 1970s and 1980s.
This historic collection includes grand prix cars once driven by Nigel Mansell, Elio de Angelis, Ronnie Peterson, Johnny Dumfries, and others. Additionally, it features the team's transporters and even Colin Chapman's personal airplane, which the Lotus team utilised during that era. This auction marks a rare opportunity to acquire such a significant piece of Formula One history all at once.
On the classic car front, the auction will also showcase iconic vehicles like the Mercedes 300SL Gullwing, Lamborghini Miura, BMW 507, Aston Martin DB5, and Isdera 036i Spyder.
What Makes SBX Cars Unique
SBX Cars is a premier global marketplace for the rarest automobiles, offering the world's most exclusive digital auction platform for high-value transactions. Unlike traditional online auction sites, SBX Cars focuses exclusively on luxury consignments, ensuring unparalleled quality and access for buyers and sellers worldwide. By eliminating the need for in-person attendance at live auctions, SBX Cars saves users from hefty fees, logistical hurdles, and extensive travel time, making it the preferred choice for the global collecting community.
During the company's development, Alex Hirschi identified a gap in the international car collecting community, the absence of a platform for auctioning exceptional hypercars and luxury transportation conveniently and promptly. Traditionally, sellers and buyers had to adhere to the schedules of traditional auction houses, which could entail waiting for months for a major event, involving complex transportation arrangements, extensive travel, and uncertain outcomes.
SBX Cars offer an alternative by providing consignors with a much quicker live auction process, typically within a few weeks, accessible globally. Additionally, dedicated auction specialists and customer care representatives assist sellers and buyers throughout the process. With teams stationed in Los Angeles, Dubai, and London, SBX Cars ensures round-the-clock support for each live auction.
.jpg)
“For years, collectors and enthusiasts have reached out to us asking where they could buy the extraordinary cars and other vehicles that Supercar Blondie features. Unfortunately, there was no centralised community or platform connecting those buyers and sellers from all over the world. With SBX Cars, we’ve addressed that by providing a global auction site focused on giving our audience the chance to acquire these amazing dream machines from anywhere in the world,” comments SBX Cars co-founder Alex Hirschi.
Benefits For SBX Cars Sellers
SBX Cars sellers will enjoy the added advantage of having their vehicle showcased by Supercar Blondie before the auction, granting access to the largest audience of car collectors and enthusiasts worldwide. With Supercar Blondie's channels reaching an average of two billion people monthly, vehicles will gain exposure to millions before going live for auction.
Furthermore, all vehicles consigned for auction will receive promotion on SBX Cars' website and social media platforms. Auction durations typically range from 7 to 14 days, during which prospective bidders can view vehicles through video or in-person upon request.
Overseeing SBX Cars is auction director Lance Butler, who brings extensive experience from traditional and digital auction spaces, with a specialisation in the world's most exclusive collectable and luxury cars.