Dubai's premium beach club, Cove Beach, has announced its relocation to La Vie, JBR. The new location of Cove Beach will elevate the beach club experience in JBR with a premium food and beverage offering and a distinct programme of lifestyle activations. Beach babies can look forward to an indoor/outdoor restaurant, offering a fine dining experience, luxurious cabanas and sun loungers around the pristine pool and on the sand.
If you love Cove Beach and are a regular there, you will be delighted to know that all Cove Beach’s current programming will continue, including its award-winning Ladies’ Day, Industry Day, Unplugged, NXT Friday, Rendezvous and Garden of Cove activations.
In fact, all these activations will be elevated to match its new, premium location. It will focus more on live music and bring the hottest talent globally to perform at its new location.
Set across three tiers - with a similar capacity to the current Cove Beach, the transition to the new location will take place in two phases. The first opening will be by the end of 2023, and the second by the summer of 2024. Cove Beach’s staff will also transition to the new venue, ensuring a seamless and consistent experience while its membership program remains unchanged.
Welcoming over 1.5 million guests since its inception, Cove Beach holds a special place in the hearts of residents and tourists worldwide. And speaking about its relocation, Adel Ghazzawi, co-owner Cove Beach, said, "The strategic move to La Vie, JBR represents an exciting new chapter for Cove Beach and its loyal clientele. We are thrilled to continue our partnership with Dubai Holding and look forward to providing a new dimension to beach club experiences. The new location will not only allow us to expand our offerings and create even more unforgettable memories."
So, if you plan to visit Cove Beach soon, note that Cove Beach remains fully operational at Caesars Palace until its relocation to La Vie, JBR, in Q4 2023.