Dubai Tourism Increases

Dubai Media Office

From January to July this year, Dubai has welcomed over 2,850,000 overnight visitors, according to the Department of Tourism and Commerce Marketing (Dubai Tourism), and that figure is expected to be added to significantly for the remainder of 2021 with key events on the horizon including Expo 2020 starting in October and the UAE Golden Jubilee celebrations in December.

Dubai has also ranked second globally in terms of hotel occupancy right after Singapore and ahead of London and Paris, with an average occupancy level of 61% over the first 7 months of this year.

In an effort to resume travel since the pandemic, Dubai opened its doors to tourism in July 2020.

Additionally, Dubai has released marketing campaigns titled Dubai Presents, which feature Hollywood actors, Jessica Ala and Zac Efron.

The campaign features a series of blockbuster trailers highlighting a variety of experiences, attractions and events taking place around the UAE.

The latest film in the series is called Buddy Comedy and features Zac Efron as he explores the city with an itinerary designed and guided by his future self.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) said, “The significant momentum generated across the tourism ecosystem is in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to further enhance the position of Dubai as a global tourism destination and make it the best city in the world to live in, work and visit. Dubai’s ability to evolve and adapt has been critical in ensuring that the city retained its position at the forefront of the world’s leading travel destinations. As we continue to play a pivotal role in the global tourism recovery with the support of our stakeholders and partners, the positive growth that we have registered in the first seven months of this landmark year for Dubai is also a testament to the effective citywide management of the pandemic that has enabled us to reassure travellers and ensure their safety at every touchpoint from arrival to departure, as we further enhance our position as one of the world’s safest destinations."

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