World's Coolest Winter Challenge Launched

Screenshot from Dubai Media Office video

The UAE has launched its World's Coolest Winter Challenge, where citizens and residents are encouraged to share their outdoor experiences on social media for a chance to win.

The challenge is a part of the tourism campaign 'World's Coolest Winter' that was launched and announced on Twitter by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

The challenge is for all citizens and residents to share their winter pictures of all the hidden gems in the UAE via social media. 

The best picture has the chance of winning Dhs 25,000 to Dhs 50,000.

All you have to do is post your winter snaps with the hashtag #WorldsCoolestWinterChallenge via Instagram or Twitter.

The competition will run from the 15 December 2020 to 25 January 2021.

The first two weeks will see two winners at the end of the week winning Dhs 25,000 while the last two week's winners will receive prize money of Dhs 50,000.

This competition is in partnership with Du.


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