Dubai’s Roads and Transport Authority (RTA) has announced that the 12th Public Transport Day will be launched.
The theme for the campaign is Together To Expo 2020 Dubai and will run from 1 to 8 November.
The initiative aims to encourage residents and visitors to use public transport as their daily travels, especially when visiting the Expo 2020 site.
NOL Plus points will be increased by three fold during the campaign and RTA will also launch a challenge via social media sites that involves swiping the NOL Plus card virtually in a challenge, aimed to encourage public transport.
A treasure hunt will be held on Public Transport Day on RTA's website and will have the public discover the hidden treasure at various transport stations.
The search will be focused on the Dubai Metro Red Line and stations near Expo 2020.
8 winners will be selected and each rewarded with over two million NOL Plus points.
Rowdah Al Mehrizi, Director of Marketing and Corporate Communication, Corporate Administrative Support Services Sector, RTA said, “In concurrence with the Public Transport Day, RTA is launching Art in Public Transport initiative in partnership with Dubai Culture. Through the initiative, we aim to support the cultural sector as it forms a key component of the UAE’s development drive. It enables innovators and educated people to contribute more initiatives and ideas that raise the profile of Dubai as a first-class cultural and innovative hub in the region and the world over. Community members can see the art gallery at several Dubai Metro stations namely Expo 2020, Dubai Mall, Jebel Ali, Dubai Investments Park, and Al Ghubaiba Metro stations. The initiative enables the public to see the latest artworks and innovative arts while using public transport means in Dubai.”