Emirates is offering a unique VR experience to individuals that would like to experience the fully-enclosed First Class suites, the A380 Onboard Lounge or the cabin around your own seat in row 77 from the comfort of your home.
The experience was created in partnership with Renacen, a technology company and will allow individuals to go through Economy, Business and First Class cabins, explore their seats, the Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.
In the future, Emirates plans to offer the ability to explore destinations, select a cabin and book and pay for their Emirates flight via the Emirates Oculus VR app.
The VR experience is available on the Emirates website, on the Emirates App or on the Oculus Store for Oculus Rift users.
Boutros Boutros, Emirates Divisional Senior Vice President, Corporate Communications, Marketing and Brand said, "Emirates aims to provide innovative and outstanding customer experiences whether onboard, on the ground, or in the digital space. In 2018, we were the world's first airline to introduce advanced web VR technology on our digital platforms, offering our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before they stepped on board. We've continued to invest and develop that experience, and today we are delighted to be the first airline to launch a fully-fledged Oculus VR app. This initiative expands our global reach and ability to engage with our audiences across digital platforms. It is also particularly relevant right now, as many people have not travelled for a while due to the pandemic, and are seeking inspiration and researching and rediscovering their flight options."