Brand Dubai, the creative arm of the Government of Dubai Media Office, has announced the launch of the sixth season of its #DubaiDestinations summer campaign to highlight the emirate's premier seasonal experiences.
The initiative, which runs until 31 August, is organised in close collaboration with the Dubai Department of Economy and Tourism (DET) and a broad network of local stakeholders. Launched in 2021 by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, #DubaiDestinations focusses on raising the profile of Dubai's world-class indoor leisure destinations, air-conditioned theme parks, waterparks, and family-centric hotels.
For residents and visitors looking to plan their summer activities, the campaign will release a variety of interactive digital guides. These official resources map out top-tier indoor spaces, including interactive edutainment hubs, and major attractions.
The initiative directly integrates with the city's wider summer retail fixtures, including Dubai Summer Surprises (DSS). The collaborative drive is designed to provide residents and holidaymakers with discounts and leisure offers while supporting the overarching Dubai Economic Agenda (D33) to reinforce the city's position as a leading global destination.
More information can be found on the Dubai Destinations website.