Dubai-based airline Emirates has rolled out its annual summer travel programme, offering passengers a series of discounts and benefits across Dubai's tourism, hospitality and entertainment sectors, as the emirate enters the summer travel season. The initiative is available to customers travelling to or through Dubai during the summer months.
The programme centres on the airline’s My Emirates Pass scheme, which allows passengers to access special offers at hundreds of participating restaurants, retail outlets, leisure attractions and wellness venues across the UAE by presenting a valid boarding pass. Emirates is also promoting its Dubai Experience platform, which enables travellers to bundle flights, accommodation, transport and attractions into a single booking.
As part of the summer campaign, Emirates is also offering eligible passengers a complimentary hotel stay at JW Marriott Marquis Dubai. Customers who book return First or Business Class tickets between 22 June and 12 July will receive a two-night stay, while Premium Economy and Economy Class passengers will be eligible for a one-night stay. The offer applies to return journeys to Dubai or stopovers exceeding 24 hours, for travel between 25 June and 30 September.
The airline said the campaign aims to support tourism activity during the summer period by highlighting Dubai’s indoor attractions, shopping destinations, family entertainment venues and climate-controlled facilities. The move comes as Dubai continues to position itself as a year-round tourism destination despite seasonal temperatures.