UAE's national airline, Etihad Airways, has announced Bollywood superstar and beauty mogul Katrina Kaif as their new brand ambassador. With this collaboration, Etihad not only strengthens its presence in the Indian market but also reunites with one of India’s most renowned Bollywood stars, Katrina Kaif after a decade.
Etihad and Katrina Kaif announced the collaboration on their social media channels by sharing a video. In the video, Katrina Kaif is enjoying all the luxury of the newest A350 aircraft, offering a cinematic journey filled with emotions akin to a Bollywood film, featuring drama, love, and delightful surprises. The video also highlights the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service, beautifully encapsulating the essence of Etihad's uncompromising commitment to excellence.
Speaking about this association, Katrina Kaif said, “I am thrilled to be back with Etihad, a brand synonymous with world-class travel experiences. The airline's commitment to excellence and dedication to bringing people together resonate with my values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey."
As the brand ambassador, Katrina Kaif will feature in multiple creative and interesting campaign videos that highlight the airline's dedication to unparalleled comfort, flawless service, and seamless global connectivity.
This association aligns with Eithad's strategy for sustained growth in India, and on this, Amina Taher, Vice President of Brand, Marketing and Sponsorship at Etihad Airways, said, “We are thrilled to welcome Katrina Kaif to the Etihad family as our brand ambassador. Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents, while celebrating our commitment to uniting cultures and communities. With her remarkable journey and global recognition, we're not only showcasing Etihad's offerings, but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”