Coca-Cola Arena has announced the launch of the 'Coca-Cola Arena Venue Experience', a new public attraction offering guided, behind-the-scenes access to the City Walk entertainment hub. Starting on 14 July 2026, the initiative allows visitors to tour restricted areas typically reserved for international artists, production crews, and VVIP guests.
The launch follows the venue’s recent inclusion in IQ Magazine's list of the Top 20 Arenas in the World. Since opening its doors in 2019, the indoor arena has hosted over 500 events and staged performances by more than 390 international artists. The newly introduced tours focus on the operational mechanics and history of these large-scale live productions.
Visitors can choose between two distinct ticket options depending on the level of venue access required. The 90-minute 'Behind the Scenes Tour' is priced at Dhs 100 and covers the standard artist journey, dressing rooms, and premium hospitality lounges. For Dhs 130, the two-hour 'Access All Areas Tour' includes all standard stops plus entry to 'The Catwalk', an elevated technical platform providing a direct bird's-eye view of the main arena bowl.
Mark Jan Kar, General Manager of Coca-Cola Arena, said, "Coca-Cola Arena has become one of Dubai's most iconic attractions and entertainment destinations, but what many people don't see is the incredible ecosystem that exists behind every show. From artists and athletes to production crews, hospitality teams and technical experts, every event is powered by passionate people working together to create unforgettable experiences. The Venue Experience brings that world to life, giving guests exclusive access to the stories, spaces and innovation behind the curtain, and allowing them to experience Coca-Cola Arena in a way that's never been possible before."
