Bookworms, here's great news!
Big Bad Wolf Books will return to Dubai Studio City from 26 February to 8 March, offering millions of titles priced from Dhs 2. Entry is free for everyone.
Held under the theme 'Beyond the Noise', this year’s edition highlights reading as a tool for reflection and informed thinking.
The event continues to attract families, educators, and book lovers from across the UAE. With millions of titles spanning children’s books, educational resources, fiction, non-fiction, and self-development, the sale encourages households to engage more deeply with ideas and knowledge, supported by affordable access for all readers.
Andrew Yap, Co-founder of Big Bad Wolf Books, said, “What began as a book sale has evolved into a shared family experience, with many choosing to visit during meaningful periods such as Ramadan.”
He added, “In 2026, our focus is on elevating the experience without losing what made Big Bad Wolf Books famous: massive choice, unbeatable prices, and accessibility for everyone. By bringing millions of books under one roof and working closely with cultural partners across the UAE, we are not just selling books; we are helping to nurture informed reading habits and make quality knowledge truly affordable for all.”