GEMS Education has rolled out a new rewards programme for thousands of families within its school community. The GEMS Rewards is a mobile rewards app available for all parents, teachers and staff to download for free and get immediate access to over 2,000 benefits and offers, giving all members of the GEMS family the opportunity to make substantial savings and the first step of a vision of making education and tuition fees cost neutral.
“GEMS Education has been committed to families in the UAE for almost 60 years and we have a unique network and community,” commented Dino Varkey, Chief Executive Officer, GEMS Education, “We have developed GEMS Rewards as a way to directly enhance the well-being of GEMS families. Thanks to our unique scale, many of the region’s leading brands are keen to partner with us in contributing to the UAE’s Year of Giving.”
“The range of partners we are working with directly reflects the needs that GEMS parents have identified.” added Manav Fernandez, Senior Vice President, CRM and Customer Loyalty, "We are able to offer our families discounts and benefits in segments such as dining, healthcare, wellness, travel, leisure and entertainment, as well as offering them significant savings on school fees.”
Just 10 days after the soft launch, the programme reached 15,000 members, and exceeded 950 redemptions, all of which made substantial savings.