Dubai Media Incorporated (DMI) has launched a new digital platform, Dubai+, designed for the whole family. With 30,000 hours of content, including original and exclusive productions, the platform is set to redefine digital content in Dubai and the wider Middle East. The platform offers a diverse catalogue of local, Arab, and international films and series, accessible to anyone with an internet connection, anywhere in the world.
The platform is currently free to use, with no subscription charges mentioned at launch. Users can simply download the app and access programmes.
The app features more than 20 exclusive series, six original productions, over 170 international titles, and a dedicated sports catalogue covering 12 live championships.
Viewers can also access an impressive library of first-run and exclusive film and series releases, original productions, live television channels, reality shows, children's content, sporting competitions, and major events hosted in Dubai. New content will be added every Thursday to keep the library fresh and engaging.
Salem Balyouha, Chief Executive Officer of Media Content at Dubai Media Incorporated, said: "With the launch of Dubai+, we are entering a new phase in the evolution of Dubai Media’s digital model, bringing a significant addition to the region’s digital broadcasting and video-on-demand landscape. We are proud to introduce a platform that places family safety at the heart of the viewing experience. This commitment is reflected not only in the content we offer, but also in clear selection standards, robust classification systems, and transparent viewing controls that enable audiences to choose with confidence and give families genuine peace of mind."
The launch of Dubai+ reinforces Dubai’s position as a leading regional and global hub for the content industry.