Dubai’s Roads and Transport Authority (RTA) has revealed its Digital Strategy for the period 2023 - 2030. The strategy, which involves 82 projects and initiatives with a total investment of Dhs 1.6 billion, is geared towards enhancing RTA's global position in digital transformation. The focus is on efficiently utilising data and building a fully flexible and scalable digital infrastructure.
The main objectives of the digital strategy include achieving a mobility system fully powered by fintech (financial technology), raising the adoption of digital services to 95%, ensuring the digitisation of skills for all RTA employees, and developing 50 artificial intelligence use cases that will help reach the desired goals.
Commenting on the strategy, His Excellency Mattar Al Tayer, RTA’s Director General and chairman of the Board of Directors said, "RTA is progressing steadily in employing modern and advanced technologies, undertaking digital transformation projects, and harnessing all resources to offer innovative and quality-driven services. These efforts are guided by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, aimed at fostering Dubai’s well-being and global competitiveness and providing diverse service options for residents, thereby positioning it as the best city for living, working, and visiting."
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Preparation and Implementation Phases
While devising RTA's digital strategy, careful attention was given to aligning it with the emirate's strategic directions, RTA's Strategic Plan 2024 - 2030, and the Dubai Digital Strategy. The strategy emphasises increased collaboration with partners, implementing projects that champion emerging technologies to expedite future digital transformation, and optimising investment in data.
Structured around six key pillars, people happiness, quality digital services, data intelligence, integrated digital operations, excellence in asset management, and innovation and partnerships, the plan is geared towards comprehensive development.
Digital Strategy In Four Phases
The implementation of the digital strategy unfolds across four phases spanning seven years. The preparatory phase involves completing seven projects, estimated at Dhs 466 million. The first phase encompasses 62 projects valued at Dhs 829 million, followed by the second phase with 10 projects totalling Dhs 249 million, and the third phase involves 3 projects with a budget of Dhs 100 million.
Tracking The Progress
The strategy includes 12 metrics to measure its success and advancement. These metrics contain the adoption rate of digital services and transactions, the happiness index for smart services, compliance with the general framework for technical systems governance, the index for data products, readiness for cloud computing, the index for asset connectivity with the Internet of Things, the maturity index for data, and the index for providing digital services.