The Estée Lauder Companies’ 2015 Breast Cancer Awareness (BCA) Campaign empowers people worldwide to take action to help defeat breast cancer with the call-to-action “Every Action Counts. What’s Yours?” The 2015 BCA Campaign celebrates all the things we do, big or small, in the fight against breast cancer and invites people to show how they take action on BCAcampaign.com and social media channels, and support lifesaving breast cancer research by making a donation to the Breast Cancer Research Foundation (BCRF).
Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of BCRF, has been a leading voice for breast cancer awareness around the world, sparking a global movement that has helped save millions of lives and fund groundbreaking breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than USD 58 million to support global research, education and medical services, with nearly USD 46 million funding 185 BCRF research projects worldwide in the past 21 years. These funds have directly resulted in significant innovations and improvements in care, from the launch of an early-phase breast cancer vaccine trial to improved ways to assess risk in young girls from families with multiple cases of breast cancer. This year, The BCA Campaign is committed to raising USD 6 million to support breast cancer research, education and medical services worldwide and continuing to evolve its focus from enhanced awareness to increased action.
At the core of The 2015 BCA Campaign is a global, interactive digital experience, brought to life through BCAcampaign.com and social media @BCAcampaign. Consumers are encouraged to share how they take action in the fight against breast cancer by posting a photo, video or message on BCAcampaign.com or on Instagram or Twitter using #BCAstrength. For every action submitted on BCAcampaign.com or unique post on Instagram or Twitter with #BCAstrength between 1st October 2015 and World Cancer Day on 4th February 2016, The Estée Lauder Companies will donate USD 25 to fund a half-hour of breast cancer research through BCRF, with the goal of funding up to 500 research hours (USD 25,000) through the support of their global digital community. This is just one part of The BCA Campaign’s broader global fundraising efforts to support breast cancer research, education and medical services worldwide. Throughout the year, actions submitted from around the world will be curated and featured on BCAcampaign.com to showcase the power of collective efforts to defeat breast cancer.
For the first time, The Estée Lauder Companies’ BCA Campaign is enlisting the support of its global community to curate an international, multimedia project that will be unveiled worldwide on World Cancer Day, 4th February 2016. All actions submitted on BCAcampaign.com between 1st October and 31st December 2015 will be eligible for inclusion. This inspiring project will beautifully capture the range of actions being taken around the world to end this disease and will serve as inspiration for individuals to continue to do their part.
Beginning in October 2015, regional activations in the Middle East include:
- Bringing awareness to the importance of early detection and breast health globally by distributing educational brochures and millions of Pink Ribbons at Estée Lauder Companies’ brand counters worldwide, as well as through www.BCAcampaign.com and social media @BCAcampaign
- Implement a new social and digital experience inviting people around the world to share how they are taking action to bring us closer to a world without breast cancer at www.BCAcampaign.com or on Instagram or Twitter using #BCAstrength
- Offer Pink Ribbon Products through many of The Estée Lauder Companies’ sought-after beauty brands to raise awareness and funds
- Illuminate buildings, monuments and landmarks in glowing pink lights to focus attention on the importance of breast health and early detection. The Breast Cancer Awareness Campaign’s Global Landmark Illuminations Initiative and stand as symbols representing the celebration of the 23rd Anniversary of The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign as well as Mrs. Evelyn Lauder’s legacy.
About the campaign
The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign was founded in 1992 by the late Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Devoted to the mission to defeat breast cancer through education and medical research and currently active in more than 70 countries, The BCA Campaign has raised more than $58 million to support global research, education and medical services; with nearly $46 million funding 185 Breast Cancer Research Foundation® (BCRF) research projects worldwide over the past 21 years. In addition to private donations, funds are raised through employee activities and donations, Pink Ribbon Product sales and contributions from many of The Estée Lauder Companies’ iconic brands. For more information on The BCA Campaign, visit www.BCAcampaign.com or follow on Facebook: www.facebook.com/BCAcampaign, Twitter: www.twitter.com/BCAcampaign, Instagram: www.instagram.com/BCAcampaign and YouTube: www.youtube.com/BCAcampaign.
Pink ribbon products
The Estee Lauder companies’ beauty brands are devoted to defeating Breast cancer by supporting education and medical research. The brands will join together to raise funds for the Breast Cancer Research Foundation (BCRF).
CLINIQUE Great Skin, Great Cause Dramatically Different Moisturizing Lotion+ with Clinique Charm Set. This limited-edition bottle combines all-day hydration with skin-strengthening ingredients to help skin look younger, longer. It is adorned with a Clinique key ring with four charms. Visit www.clinique.com.
Evelyn Lauder Dream Collection
ESTÉE LAUDER Evelyn Lauder and Elizabeth Hurley Dream Pink Collection. Housed in a beautiful pink bag with a cross-body strap, the 2015 collection features three mini Pure Color Envy Sculpting Lipsticks in the best-selling shades of Rebellious Rose, Powerful and Tumultuous Pink.
ESTÉE LAUDER Evelyn Lauder Dream Pin. Back by popular demand, the Evelyn Lauder Dream Pin sparkles with contrasting soft pink and hot pink enamels, accented with two stones – one traditional BCA pink stone and a blue stone to represent that for men in the United States, the lifetime risk of getting breast cancer is 1 in 1,000.
ESTÉE LAUDER Limited-Edition Golden Alligator Slim Compact. Estée Lauder’s iconic Golden Alligator Slim Compact has been updated in limited-edition electroplated 24K gold. Great for quick on-the-go touchups, the compact comes with a refillable Lucidity Translucent Pressed Powder.
ESTÉE LAUDER Modern Muse Solid Perfume Keychain. Experience Estée Lauder’s Modern Muse fragrance in a limited-edition, ultra-stylish solid perfume keychain, hand-crafted of golden metal.
ESTÉE LAUDER Resilience Lift Night Firming/Sculpting Face and Neck Creme with Pink Ribbon Bracelet. This BCA Campaign edition cream comes packaged with a chic bracelet featuring a BCA charm that empowers consumers to show their support.
LA MER The Lip Balm. In limited-edition packaging for the month of October, this luxurious and intensely reparative formula works on contact to soften roughness, relieve discomfort and help rejuvenate seriously dry lips. Visit www.lamer.com.
For more information on The BCA Campaign, visit www.BCAcampaign.com or follow on Facebook: www.facebook.com/BCAcampaign, Twitter: www.twitter.com/BCAcampaign, Instagram: www.instagram.com/BCAcampaign and YouTube: www.youtube.com/BCAcampaign.