In celebration of World Sleep Day on 17 March, Premier Inn MENA has launched a new campaign to share the importance of sleep.
To help get restful sleep, the hotel chain has launched a series of workout videos, sleep-inducing playlists, tips to sleep and a complimentary hot drink.
Special bedtime kits have been created to encourage team members and guests to get good quality sleep.
Premier Inn has also partnered with Dubai-based certified pilates instructor Hilal Leigh, to create a series of gentle stretching and breathing exercises that help get the body in the right state of mind for restful sleep.
Simon Leigh, Managing Director, Premier Inn MENA said, "Unfamiliar surroundings, emergency travel, anxiety ahead of important business meetings and jet lag can all cause sleep trouble for hotel guests. Meanwhile, our team members – the backbone of our businesses who are pivotal to our guest journey – can face different sleep challenges caused by changing shift patterns, shared accommodation and other factors inherent in their line of work. We want to put sleep challenges to bed – on Sleep Day and beyond – and are continually exploring new initiatives and activities to make this happen. This latest campaign highlights just some of the ways in which we take care of our customers and teams which, in turn, enhances our guests’ experiences."