Creating magical moments wtth Nivea
Building on its values of family and motherly love, and based on the eye raising statistic that on average, Arabs only read six pages a year, NiveaCreme launches Nivea Tales. The campaign’s objective is to facilitate caring moments between mothers and their children, and encourage them to read aloud to their child on a regular basis. Nivea has produced five short tales which will take children on a dreamlike journey with their mothers, introducing them to different characters, helping them develop and strengthen their memory and teaching them basic life values. Nivea Tales only take a few minutes to be read meaning parents can experience this magical moment and bond with their child on a regular basis, without having to plan it.
You can download the Nivea Tales by visiting facebook.com/NIVEA Middle East or connect directly to Tales.nivea.com, a new platform where you will also be able to meet the characters, play games, download the stories and much more.