Fashion Forward

The fourth edition of the region's definitive fashion platform, Fashion Forward (FFWD), once again brought together the local and regional fashion communities. The Spring/ Summer 2015 collections of 22 of the best couture and ready to wear designers from the region graced the FFWD runways. Here's just some of our fave...

House of Ronald

This season, Ronald has turned his eye to nature for inspiration. The outfits are very structured, with sharp edges and cutouts, while the overall silhouette is 1970s inspired. The overall feel of the collection is very feminine and airy, yet bold and seductive. It features a range of silks, cottons, crepes, and satins, in a palette of neutrals, gold, aqua, and greys.

The Emperor 1688

For Spring Summer 2015, The Emperor 1688 looks to memory, memory of travel, memories of adventure. The focus of the collection shifts to a time when our memory was the only source we had to remind us of our adventures abroad. The Golkar brothers looked specifically at colours that are synonymous with Yves Saint Laurant's Morocco, from the blues of Le Jardin Majorelle, to the earth tones of the deserts of North Africa and the dusty tones of the summer skies. Using prints and woven fabrics that trigger a subtle memory of North African Art and Architecture.

Dima Ayad

For her Spring Summer 2015 collection, Ayad offers a range of options and garments that come in a variety of clean and feminine cuts, the key being simplicity. The range includes a combination of gazar organza, jacquard and jersey in fresh block colours including sunny yellow, lilac, silver, navy blue, and hints of nude undertones. The silhouettes are a combination of classics re-engineered, voluminous skirts with matching fitted tops and her signature crop top re-introduced in this collection with a twist.


This Spring/Summer season, Asudari explores notions of untying the past, playfulness and freeing the self through their signature digital prints and geometric patterns. Throughout the collection, bows provide a strong motif appearing in various guises, proportions and states of formality. Aside from the digital prints, prints are translated through the use of embroidery, paillettes and 3D printing. Contributing to that notion of relaxed freedom, parts of the collection are rendered in satins, silks and chiffons within a colour palette that encapsulates the mood of the season.

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