With over 7 years of Marketing experience in private healthcare, Supriya Taggar, a marketing and business development manager for HealthBay shares with us the challenges, tactics and creation of making healthcare marketing work in the U.A.E
Q: When it comes to marketing in the UAE, what are the main factors to consider?
A: The UAE is such a fast, developing and diverse country that it is important to start with the fundamentals which includes analysing your market, segmenting your target audience, understanding regulations, factoring effective social media and developing quality content.
Q: What would you say has been your biggest challenge?
A: The biggest challenge for me, especially coming from the U.K has been understanding the regulations. Messaging that may have worked in a Western country, may not work or be appropriate in the Middle East. There are approvals that have to be sought from recognized departments such as The Ministry of Health and the Dubai Health Authority. Rather than gaining revenue, you have to build trust with your target audience, delivery quality and become a leader in the industry. Once you capture the essence of these important factors, the venue follows.
Q: What method if you had to choose one would you say has been a success?
A: Social media. It is one of the biggest platforms out there to convey your message, share creative content and connect with your audience with the click of a button. In this digital era, it is one of the most effective tools to reach people all over the world. You can connect with your audience by uploading videos, posting information and encouraging others to share their thoughts on something that is so primitive- healthcare.
Marketing and Business Development Manager
HealthBay Management Office
Address: HealthBay Polyclinic, Al Wasl Road, Dubai
Telephone No: 800 HBPC (4272)