Monviso was born in the late 1990s from the idea of a group of local entrepreneurs born and raised in Monviso of launching a superior brand of Alpine bottled water, the same water they had been drinking since childhood at home and in neighbouring springs. In 2001, they found the perfect source, Europe’s highest, at an altitude of 2,042 metres: The Rocce Azzurre Spring at the heart of the Monviso Mountain, in a secluded and protected area marked by the absence of human settlement. In 2013, the region where Monviso water sources were discovered was declared a UNESCO Biosphere Reserve.
Monviso is the all-Italian minimally mineralised water with one of the lowest sodium levels (just 0.00003%) and total dissolved solids (49mg/1 litre) in the world. Low sodium helps avoid kidney strain, combat water retention and is recommended for hypertension and low-sodium diets.
Monviso water is ideal for everyone - even newborns. Thanks to its contaminant-free purity, consistent chemical composition, low-grade mineralisation, and low sodium and nitrate content, Monviso water is recognised by the Italian Ministry of Health as suitable for the preparation of baby food and formula.
Monviso strives for minimal impact on the local eco-system. Its innovative recyclable PET bottles contain reduced levels of plastic while the strength and durability expected from an ordinary PET bottle has been maintained.
Monviso and the global philanthropic organization Al Jalila Foundation are teaming up for “Take Water, Give Life”, an original donations program designed for Dubai’s hospitality industry and based on adding Monviso to menus. For every 1 litre sold, Monviso will donate Dhs 1 to the Al Jalila Foundation. Monviso will also collect and recycle the empty bottles, and donate to Al Jalila the net return from sales of recycled bottles.
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