Connector September 2024

CONNECTOR.AE 54 Lifestyle The Mission Is To Make Sure Everyone Is Happy And Their Family Is Involved One of the most distinctive aspects of this project is that it isn’t just a shelter or a facility where elderly people are left behind. Instead, Elder Square focusses on involving families and exploring how they can play a more active role in the lives of their senior members. Emphasising more on this, Tamara adds, “Caregivers often struggle with understanding how to properly care for their elderly loved ones because they may not recognise the underlying issues behind behaviours they perceive as simply grumpiness. This behaviour is frequently a sign of unmet medical, social, or mental health needs. Our goal is to educate the community so that it’s not just about bringing a family member to our facility and picking them up later without gaining any insights. We want the entire family to be actively involved and informed, ensuring that the care extends beyond our walls and engages the whole home in the process.” With a commitment to ensuring that elders receive the care and love they deserve, Tamara emphasises that she is in no rush to expand the business. Tamara prefers to take a measured approach, focusing on maintaining high levels of satisfaction for everyone who visits the centre. We look forward to seeing how Tamara will guide Elder Square in the coming years.

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