CONNECTOR.AE 52 CONNECTOR.AE 53 Lifestyle Lifestyle a different reality for residents: families juggling daily life, parents visiting their children, and a layer of needs that often goes unnoticed. As Dubai aims to double its population by 2030, with expanding communities, packed schools, and growing infrastructure, there’s a rising demand for services tailored to an ageing population. Many who grew up here, moved away, and now return with their families in Dubai find that their elderly parents often spend more time here. Elder Square, which opened in March, has already received overwhelming confirmation of this need, highlighting a crucial gap in elder care in the city.” How Senior Needs Are Often Misunderstood Globally While medical care for seniors often receives attention, there’s a crucial aspect that’s frequently overlooked: isolation. Loneliness can be as draining as physical health issues like diabetes, exhausting seniors emotionally and leaving them without purpose. Although physical health is prioritised, mental wellbeing, which is equally important, often gets neglected. Tamara adds her take on this and says, “In cities like Dubai, where many residents are expatriates, the elderly often become the forgotten generation. While resources are poured into activities and support for children, the needs of seniors are frequently overlooked. This neglect is aggravated in a place where families are scattered and community ties are weak. The focus tends to be on treating physical ailments like diabetes or chronic pain, but the emotional and social aspects of ageing are equally critical.” Tamara also says, “Studies show that isolation is detrimental to health at any age, especially for the elderly. Loneliness can lead to a decline in mental well-being, which in turn affects physical health. Depression can worsen chronic pain, and a lack of social interaction can diminish one’s overall quality of life. Addressing only physical symptoms without considering social needs can lead to a worsening spiral. Providing a supportive community where seniors can socialise and form connections is essential for holistic health and well-being.” An Aim To Offer An Ideal Blend Of Health Care And Social Club Tamara faced challenges in establishing her unique venture in Dubai, as it was the first of its kind. However, she remained focused on its purpose, ensuring it was neither just a healthcare centre nor a social club. Through feedback and overcoming obstacles, Tamara found the right balance, creating a space where people truly feel valued and wanted. “One of the biggest challenges I’ve faced is that it’s the first of its kind here. We have a diverse elderly population in Dubai, ranging from those who are seriously ill and need constant medical supervision to those who are healthy but seeking social engagement. Initially, I didn’t know what to expect, but I quickly realised the need for both medical and social support. Elder Square is designed to address this by offering comprehensive care, including medical assessments, nutritional guidance, and psychological support, all tailored to each individual’s needs.” “Our facility provides a range of services, from a full membership program with regular check-ups to a flexible pass for those who prefer less commitment. We offer various activities aimed at enhancing social, physical, and mental well-being, such as brain games, group physiotherapy, and storytelling. Our goal is to create a vibrant community where age is no barrier to enjoying life, and every senior can find something meaningful and enjoyable at Elder Square.”
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