CONNECTOR.AE 52 CONNECTOR.AE 53 Lifestyle Lifestyle us. We were discussing the absence of refined sugar in our ice pops when she expressed her concern about plastic packaging. She emphasised her preference for sustainable alternatives over sugar content. This interaction was a key moment for us, highlighting the growing demand for environmentally friendly products. It prompted us to rethink our approach and prioritise sustainability alongside nutritional value. Within two months, we found and implemented a sustainable packaging solution.” The Expo 2020 Moment Further emphasising the significance of sustainability in our business model, Marcela highlights, “Sustainability holds immense importance for me from two critical perspectives. Firstly, if each of us embraces sustainable practices, even in small ways, the collective impact can be substantial as it becomes a big movement. This shift is already evident in how we prioritise sustainable products and reduce plastic use. Secondly, from a business standpoint, sustainability acts as a crucial entry requirement. Many suppliers, including us, are chosen based on our sustainability practices, like our eco-friendly packaging, which enabled our participation in Expo 2020 and facilitated our new factory expansion. Therefore, integrating sustainability isn’t just a choice; it’s essential ethically and strategically for long-term success and broader environmental benefits.” The Passion For Flavours And Combinations House of Pops offers more than 20 flavours starting at Dhs 20, featuring unique combinations to suit diverse tastes. However, developing these flavours and sourcing materials is not always easy. Marcela shares a glimpse into creating these combinations and securing the necessary ingredients and says, “Most of my flavours are inspired by Latin America, which is very close to my heart as a Costa Rican. My passion for our fruits guides my choices. I prioritise high-quality ingredients that meet my expectations, ensuring rich flavours like those I grew up with. For instance, a mango or pineapple must be flavourful and juicy. However, sourcing high-quality raw materials in this region can be challenging, affecting our production at times. Despite these challenges, my love for fruits drives me to deliver delicious and nutritious products.” The Sale Begins With A Trial In the competitive UAE market for sweets and indulgent desserts like ice cream, Marcela and Mazen initially faced challenges with the higher price point of House of Pops. Selling to big hotels and branches was not easy, but they persisted, encouraging customers and buyers to give their products a chance. They believed in the quality and taste, knowing that once people tried it, they would return for more orders. It all begins with a trial, and their persistence paid off as customers came back for repeat purchases. Speaking about the trials and sales Marcela adds, “Our entire marketing strategy revolves around encouraging people to try our products for the first time. Initially, convincing customers, including executive chefs in hotels, can be challenging. They often question why they should choose us over other ice creams in the market. However, once they taste our ice pops, their perception shifts completely. The focus is on this initial trial because it’s crucial for us. Once people taste our product, they recognise its true value. Despite our higher price point, especially compared to other ice creams, post-pandemic, people are more health-conscious and seek nutritious options. They understand the benefits of consuming something good for them, making indulgence guilt-free.” Marcela On Shifting Perceptions Of Healthy Food In The UAE “For me, it starts with the shelf space. Previously, you might have found just a few hand-picked vegan products in supermarkets. Now, there’s a significant shelf space dedicated to vegan products that are high quality, delicious, and meet demand. This shift reflects a growing awareness among people in the UAE about health impacts and sustainability. Post-pandemic, especially, there’s been a notable change towards choosing products that are kinder to both health and the environment.”
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