CONNECTOR.AE 58 LIFESTYLE “I want CrACKLES to be synonymous with rice crispy treats. A brand instantly recognised for its quality, creativity and unique take on a nostalgic favourite treat”, Muna says. Over the next five years, she envisions strengthening the brand’s presence in the UAE, expanding into regional markets, and establishing a retail presence. But at its core, CrACKLES will always be about one thing: bringing joy through nostalgic yet innovative treats. “No matter how much we grow, that will always remain at the heart of what we do”, Muna insists. In Muna’s story and the journey of CrACKLES, we find not just another success story in the world of food and beverage industry, but also an inspiring testament to the power of creativity, determination, and the joy of building something truly special. We applaud Muna and all her team members in creating something wonderful, creative and nostalgic, out of something as simple as rice crispy treats. We look forward to the growth and evolution of CrACKLES under the guidance and supervision of Muna’s inspiring leadership.
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