Summer is not only about hot weather but it is also the time for hot deals; which come with one of world's most sought after shopping festivals- Dubai Summer Surprises (DSS) each year. Summer is more fun and enjoyable when malls, restaurants, hotels, theme parks slash down their prices.
This year’s summer shopping extravagance is back for its 21st edition. The six week long fiesta will start on 22 June and will run until 4 August. This year, DSS comes back with fabulous deals from the city’s most-loved retailers. The calendar is packed with family activities, stage shows, in-mall events, exclusive shopping deals, daily surprises, shop and win competitions, interactive workshops, stage shows and exciting dining promotions. Cartoon shows will keep the little ones pleased as these characters will be roaming around malls to make sure that they are as excited as you are, for different reasons though. This will surely enlighten the festive mood among everyone.
Six Week Sale
Dubai Summer Surprises will kick off in style with a seismic six weeks of sales, giving customers 25% to 75% off throughout the six-week DSS period. Top name global brands will be offering knockout discounts, giving customers the chance to get their hands on belting bargains across Dubai’s malls and shopping areas over the summer.
12 Hour Sale
DSS will kick start with a mega 12-hour sale on opening day (22 June). Participating retail outlets at Majid Al Futtaim malls in Dubai will offer incredible discounts from 25% to 90%, giving shoppers a 12-hour bargain bonanza. The sale will run from 12pm to 12am on 22 June, featuring big discounts, exclusive offers and surprises.
Deal of the Day
Deal of the Day (DOTD) will offer people an incredible shopping deal every day throughout DSS, starting on 23 June and finishing on 1 August. From fabulous fashion, bold beauty and luxury homewares, DOTD will give bargain-hunters the chance to snap up an incredible offer on an exclusive retail product at a specified shopping location each day. Creating serious FOMO (fear of missing out) across the city, the deals will only be revealed 24 hours beforehand so savvy shoppers are urged to monitor the DSS website and social channels to avoid disappointment.
The Weekend Destination initiative will see a different mall every week offering full weekend of additional surprises and entertainment. Taking place at a different shopping area each week, people will get the chance to shop till’ they drop with extended opening hours (2am every Friday) at the participating Weekend Destination mall.
Final Weekend Sale
To crown six glorious weeks of sales and promotions, DSS will culminate in a Final Weekend Sale, commencing on 2 August and finishing on 4 August. The Final Weekend Sale will feature the very last price cuts of summer, giving shoppers a final opportunity to snap up the best discounts, before the sales period is over.
In addition to super sales, there will be plenty to keep residents and tourists excited all summer long with citywide attractions at some of Dubai’s top theme parks, concerts from local and global music icons and the return of everyone’s favourite character, Modhesh.
The full calendar of events will be announced ahead of the festival so people are encouraged to check the website www.dubaisummersurprises.com