Dubai Shopping Festival (DSF), Dubai’s annual citywide shopping extravaganza starts today, from 26 December until 27 January and this time it’s bigger and better than ever, offering tourists and residents five weeks of unbeatable sales, incredible shopping experiences and family entertainment.
Here are the best things to do on the opening day of DSF.
1. Get to the shops early
DSF will kick off in style with savings of 25 – 75% at over 3,000 participating outlets across the city - get to the malls early to bag the best bargains with sales starting from 10am.
2. Shop ‘til you drop
For more bargains head to the mammoth 12 hour sale, giving customers further discounts ranging between 25% to 90% at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, City Centre Barsha and City Centre Al Shindagha. Starting at midday and running right through to midnight, top name brands in fashion, beauty, homeware and lifestyle will be on offer giving customers the chance to get their hands on amazing deals. For every spend of more than Dhs 300 during the 12 hours, shoppers will be in with a chance to win a grand prize of Dhs 50,000 in MAF shopping vouchers to spend during DSF.
3. Win with the DSF Infiniti mega raffle
Be in in with a chance to win a daily prize of an Infiniti QX60 plus Dhs 150,000 in cash. In addition, there will be a weekly draw where four lucky winners will receive a cash prize of Dhs 50,000 each which will be announced on Sama Dubai TV. Raffle tickets can be purchased for just Dhs 200 from EPPCO and ENOC petrol stations, Global Village, ZOOM, metro station across the city
4. Watch mesmerising fireworks
To celebrate the launch of DSF, a host of lifestyle destinations; Al Seef, La Mer and The Beach opposite JBR, will be putting on spectacular firework displays. The fireworks will take place at 8.30pm at The Beach and 9pm at both Al Seef and La Mer.
5. Redecorate your home
Interior lovers shopping at IKEA from 26 December to 1 January will be in with a chance to win a specially curated DSF Concept Room, complete with top-of-the-range furniture worth up to Dhs 10,000 if they spend Dhs 1,000 at the store.
6. Purchase an exclusive DSF beauty product
To launch the 23rd edition of DSF, beauty and skincare brand Kiehl’s will launch an exclusive ‘Keihl’s Loves Dubai’ product at Dubai Mall and Mall of the Emirates on 26 December. Beauty fans are urged to get to the malls early to get their hands on the limited-edition product.
7. Experience a musical atmosphere
Al Seef, the new lifestyle destination by The Creek, will host ‘Layali Al Seef’ nights for tourists and residents to enjoy various light and musical shows including ‘The Lighting Fairies’ and ‘Light Umbrella’.
8. Catch the carnival spirit at The Beach
Visitors to The Beach opposite JBR can enjoy the ultimate carnival atmosphere as it turns into a carnival with various live performances including the Acrobatic Bouncers.
9. Purchase the DSF Pass
Families can make the most of festive holidays by purchasing the DSF Pass which offers up to 65% discount at over 60 top attractions and dining options across the city such as, ‘At The Top’ Burj Khalifa, Kaleidoscope, IMG Worlds of Adventure and La Perle.
10. Shop with an incentive
Shoppers can try their luck on the first day of DSF by spending just Dhs 200 at participating malls of the Dubai Shopping Malls Group to be in with a chance of winning special prizes. Shoppers will have the opportunity to win cash and gift vouchers for experiences across Dubai, to the value of Dhs 1 Million at participating malls.