Novo Cinemas has brought the region’s largest IMAX cinema screen to Dubai.
The next generation cinema screen, measuring 24.4 metres wide and 13.8 metres high, features in a new 12 screen multiplex now open at IMG Worlds of Adventure. The IMAX theatre at the new multiplex has has a capacity for 360 movie goers.
The new cinema also features 3 VIP screens with private lounge, personalised butler services, and a fine dining menu.
In the lobby area, LED strip lighting in different colours and mirror lighting from floor to ceiling make up for a perfect ‘Insta’ moment.
Debbie Stanford-Kristiansen, CEO of Novo Cinemas said, “Our inspiration for this unique new location was to transport our guests to a new reality or another world, while delivering that ‘WOW factor’. We truly believe that this amazing cinema will do just that – with the biggest IMAX® with Laser screen in Dubai, we are confident of delivering a jaw-dropping cinema experience like never before. We are also very grateful for the support of our partner IMG Worlds of Adventure, who have allowed us the freedom to continue pushing the boundaries of design and experience. No two Novo Cinemas are the same as we focus on innovation and creativity in all our venues”.
Novo Cinemas is now showing Captain Marvel in the IMAX screen at its new venue.
Tickets can be booked through uae.novocinemas.com