From Left to Right: Salish Mathew; Ameer CMC, Shamlal Ahamed, Abdul Salam KP, Sharfaz NK, Faisal AK
Malabar Gold has launched a new retail concept, MGD - Lifestyle Jewellery, showcasing a collection of lightweight jewellery and offering unique designs and styles. With designs and pieces sourced form across the world including Europe, the Far East and Asia, the designs are inspired by young adults and are aimed at a much wider consumer demographic, across all nationalities.
“This concept was created for the modern and independent women who are young at heart.” commented Mr. Shamlal Ahamed, Managing Director- International Operations, Malabar Gold & Diamonds’ "We will be utilising MGD – Lifestyle Jewellery to target a segment of audience who are currently not targeted by traditional jewellery retailers. This will also help to rapidly expand our customer base of Arabs, Europeans and South East Asians. We are very happy with the response we received with the concept and are aggressively expanding our network. We are certain to open over 100 stores by 2019.”
After testing the concept in Mazyad Mall, Abu Dhabi for the past year the group has now rolled it out across 14 outlets including 3 in Abu Dhabi and 2 in Dubai at Al Barsha Mall and Dubai Gold Centre. There are currently 5 more outlets are scheduled to open in November, with the aim to take it to over 25 by early next year and over 100 internationally by 2019.