Australian carrier Qantas Airways has announced plans to drop the Melbourne-Dubai-London flights it is operating with Emirates in order to boost services on London route. The move is also part of strategy to meet high demand from the Asian market. Qantas Airways will start the sale of tickets for its upcoming non-stop flights between Perth and London, which will begin on March 24, 2018. The new service will fly passengers from Melbourne to London and back without a Dubai transfer. Passengers travelling to the new QF9/10 flights will reduce their total travel time by more than an hour. The airline has assured that its partnership with Emirates will continue to deliver services of nearly 40 destinations in Europe.